Case Studies

Improving online brand and customer experience

Client

Smashingdarling.com: the largest online e-commerce platform for independent fashion designers

The Situation

Smashingdarling.com is the largest e-commerce platform for emerging and indie designers who wish to reach customers wherever they are. Smashingdarling provides a boutique storefront for each of its >400 designers. It is to fashion designers what Etzy is to handmade craftsmen and craftswomen.

The Challenge

In 2007, Smashingdarling realized its performance was below industry standard. Smashingdarling founders wished to increase conversion rate.

The Solution

Ustrategy was contracted to help analyze the situation and come up with a strategy that would address the situation. We conducted a brand audit and an analysis of the website’s performance and identified key barriers to success.

Results

Ustrategy’s work, along with technical improvements resulted in:

  • Improved website experience:
    • Reduced customer defection
    • Ease of use in browsing and finding merchandise
  • Improved, differentiated brand:
    • A brand that better spoke to target market
    • Website copy that spoke better to the target market