Case Studies
Improving online brand and customer experience
Client
Smashingdarling.com: the largest online e-commerce platform for independent fashion designers
The Situation
Smashingdarling.com is the largest e-commerce platform for emerging and indie designers who wish to reach customers wherever they are. Smashingdarling provides a boutique storefront for each of its >400 designers. It is to fashion designers what Etzy is to handmade craftsmen and craftswomen.
The Challenge
In 2007, Smashingdarling realized its performance was below industry standard. Smashingdarling founders wished to increase conversion rate.
The Solution
Ustrategy was contracted to help analyze the situation and come up with a strategy that would address the situation. We conducted a brand audit and an analysis of the website’s performance and identified key barriers to success.
Results
Ustrategy’s work, along with technical improvements resulted in:
- Improved website experience:
- Reduced customer defection
- Ease of use in browsing and finding merchandise
- Improved, differentiated brand:
- A brand that better spoke to target market
- Website copy that spoke better to the target market
Ustrategy has, in a word, been incredible to work with. Ravit listened to how we saw our brand, and then showed us how we could make our message stronger and take our branding to the next level. She helped us define and target key areas to make our message stronger and more customer-focused, and worked hand-in-hand with our designers and programmers to implement new strategies. She has been instrumental in defining our new direction, and we couldn't have done it without her.