Product definition, Strategy, US Market Entry Strategy

Client:

European Web 2.0 Startup

Situation

A social-networking-focused company from Europe was planning its US market entry strategy. The company wished to identify the best use of its technology for the US market given a number of business parameters, create a differentiated product experience, and GTM strategy.

Challenge

The company did not have firsthand knowledge of the US social networking software landscape, potential competitors, US customer needs, or how to create a differentiated and compelling product given its distance from the market.

The Solution

The company contracted with Ustrategy to design and deliver a US product discovery process. The process included:

• Customer research and needs analysis
• A private panel of experts in innovation, future thinking, technology, and advanced gaming mechanics
• A 2-day highly focused work session designed to provide the foundation for its US strategy

Results

By the end of the discovery phase, the startup had:

• Flashed out product concept
• High level phased development plan
• The foundation for its value proposition and key messaging in the US
• Business model and pricing
• A visual capture of the process and results to share with the extended team and to use in their board meeting.