Social Media for B2B Software Marketing

Client

Fortune 50 Enterprise, B2B Software Solution

Challenge

A fortune 50 enterprise launching a new solution and a new division wished to learn about Social Media marketing as part of its effort to reach a very exclusive target market.

The solution

The enterprise contracted Ustartegy to create a tailored presentation about the potential of Social Media for their specific business, conduct an objectives definition work-session, and coach the team on the fundamentals of Social Media strategy should they choose to implement it for the solution in the following quarter.

Results

Client reported a team alignment around the value and process of B2B Social Media, strategy, challenges, and potential.  Client is in process of integrating and defining its Social Media strategy.