Case Studies

Social Media, Twitter strategy, for a mid-size startup company

Client—the leading open source online video management platform


A mid-size and fast-growing startup with multiple audiences, Kaltura wished to reach out to its constitutes using online channels—and specifically through Twitter.


The company did not have internal resources to research, strategize, and manage its Social Media presence yet its growing customer engagement highly depended on customer awareness of the company, its development, events, etc.

The Solution

The company contracted Ustrategy to help define its Social Media strategy and implement on it starting with Twitter during a 3-month pilot.  The process included:

–The company’s brand identity on Twitter

–Content generation

–Community management

–Measurements and reporting

–Knowledge transfer so that the company can continue to manage its Social Media presence internally


By the end of the discovery phase, the company has increased performance on all metrics including:

–Number of followers

–Level of engagement

–Lead generation

–Support quality and speed

–Mentions and buzz factor