Case Studies
Social Media, Twitter strategy, for a mid-size startup company
Client
Kaltura.com—the leading open source online video management platform
Situation
A mid-size and fast-growing startup with multiple audiences, Kaltura wished to reach out to its constitutes using online channels—and specifically through Twitter.
Challenge
The company did not have internal resources to research, strategize, and manage its Social Media presence yet its growing customer engagement highly depended on customer awareness of the company, its development, events, etc.
The Solution
The company contracted Ustrategy to help define its Social Media strategy and implement on it starting with Twitter during a 3-month pilot. The process included:
–The company’s brand identity on Twitter
–Content generation
–Community management
–Measurements and reporting
–Knowledge transfer so that the company can continue to manage its Social Media presence internally
Results
By the end of the discovery phase, the company has increased performance on all metrics including:
–Number of followers
–Level of engagement
–Lead generation
–Support quality and speed
–Mentions and buzz factor
We contracted Ustrategy to help us develop our Social Media presence. In a pilot focusing on Twitter, Ustrategy helped us develop our strategy including objectives and metrics, our tone and visual brand, and managed our Twitter community during the pilot. As a result, we have seen an increase in user interaction on our forum, website, calls to action, and level of engagement with our company. Ustrategy helped transfer the learnings back to us for continued in-house management of our Social Media presence. As a company who highly values and cares for our user community, having a solid Social Media brand presence was key; Ustrategy understands this both on a strategic and tactical levels. Working with Ustrategy was a pleasure on both a personal and professional level.